Advertisement presentation system and advertisement presenting method

ABSTRACT

An advertisement presentation system includes an output device provided on a mobile object, an information processing device, and a management device. The management device obtains advertisement information to be generated from the output device of the mobile object scheduled to travel via a particular location, based on related information in which attribute information of people and location information at which the people having the attributes are present are related to each other in advance, and sends the advertisement information to the information processing device. The information processing device receives the advertisement information from the management device, and outputs the advertisement information to the output device, when the mobile object is present at the particular location. The output device obtains the advertisement information from the information processing device, and outputs the advertisement information toward an outside of the mobile object, when the mobile object is present at the particular location.

CROSS-REFERENCE TO RELATED APPLICATION

This application claims priority to Japanese Patent Application No.2020-004768 filed on Jan. 15, 2020, incorporated herein by reference inits entirety.

BACKGROUND 1. Technical Field

The present disclosure relates to an advertisement presentation systemand an advertisement presenting method.

2. Description of Related Art

A management system that manages placement of information on a mobileobject is known. For example, Japanese Unexamined Patent ApplicationPublication No. 2002-288520 (JP 2002-288520 A) discloses placement ofdisplay information directed toward the outside of a mobile object.

Also, a presentation system of an advertisement vehicle is disclosed.For example, Japanese Unexamined Patent Application Publication No.2010-277583 (JP 2010-277583 A) discloses distribution of advertisementand questionnaire from a web server to a terminal of a user after theend of use of a vehicle by the user.

Also, a vehicular advertisement presentation system that permitspresentation of advertisement of a particular company concentratedlywithin a particular region, by use of vehicles, is disclosed in JapaneseUnexamined Patent Application Publication No. 2013-89096 (JP 2013-89096A).

SUMMARY

In JP 2002-288520 A, JP 2010-277583 A, and JP 2013-89096 A, presentationof advertisement by use of a vehicle is disclosed, but a location whereadvertising is performed is not taken into consideration. For example,when an advertisement is presented, the advertising effect may not beenhanced unless the location where the advertisement is presented istaken into consideration.

For example, when a display device of a vehicle presents anadvertisement directed at students, to the outside of the vehicle, theadvertising effect due to the advertisement is small if the number ofstudents present at a location where the vehicle is traveling is small.

In JP 2002-288520 A, JP 2010-277583 A, and JP 2013-89096 A, it is merelydisclosed to present advertisement from a vehicle as one example of amobile object, and the location at which the advertisement is presentedfrom the vehicle is not taken into consideration.

The present disclosure provides an advertisement presentation system andan advertisement presenting method, which make it possible to presentadvertisement from a mobile object, in view of a location at which theadvertisement is presented.

An advertisement presentation system according to a first aspect of thepresent disclosure includes an output device provided on a mobileobject, an information processing device, and a management device. Themanagement device is configured to obtain advertisement information tobe generated from the output device of the mobile object that isscheduled to travel via a particular location, based on relatedinformation in which attribute information indicating attributes ofpeople and location information indicating a location at which thepeople having the attributes are present are related to each other inadvance, and send the advertisement information to the informationprocessing device. The information processing device is configured toreceive the advertisement information sent from the management device,and output the advertisement information to the output device, when themobile object is present at the particular location. The output deviceis configured to obtain the advertisement information generated from theinformation processing device, and output the advertisement informationtoward an outside of the mobile object, when the mobile object ispresent at the particular location.

The management device of the advertisement presentation system obtainsadvertisement information to be generated from the output device of themobile object scheduled to travel via a particular location, based onrelated information in which attribute information indicating attributesof people and location information indicating a location at which thepeople having the attributes are present are related to each other inadvance, and sends the advertisement information to the informationprocessing device. Then, the information processing device receives theadvertisement information sent from the management device, and outputsthe advertisement information to the output device when the mobileobject is present at the particular location. Then, the output deviceobtains the advertisement information generated from the informationprocessing device, and outputs the advertisement information toward theoutside of the mobile object, when the mobile object is present at theparticular location. In this manner, it is possible to presentadvertisement from the mobile object, in view of the location where theadvertisement is presented. Also, since the advertisement information isgenerated from the output device of the mobile object at the locationwhere there are many people having attributes suited for theadvertisement, the advertising effect due to the advertisement can beenhanced. Also, when an advertiser wishes to place an advertisementdirected at limited targets at a particular location, efficientadvertising can be performed by using a plurality of mobile objectstraveling around the particular location.

An advertisement presentation system according to a second aspect of thepresent disclosure includes an output device provided on a mobileobject, an information processing device, a management device, and aplurality of ordering devices. The management device is configured tosend a plurality of items of ordering information each includinglocation information indicating a location at which advertising isperformed, to each of the ordering devices. Each of the ordering devicesis configured to obtain the items of ordering information sent from themanagement device, and present the items of ordering information to auser. Each of the ordering devices is configured to obtain bidinformation as a combination of one of the items of ordering informationselected by the user, and price information indicating a price for theselected item of ordering information, and send the bid informationobtained, to the management device. The management device is configuredto specify bid information of which the price information indicates thehighest price, out of the bid information sent from the orderingdevices, as successful bid information, and obtain advertisementinformation sent from one of the ordering devices which sent the bidinformation corresponding to the successful bid information. Theadvertisement information indicates an advertisement to be generatedfrom the output device of the mobile object scheduled to travel via aparticular location. The management device is configured to send theadvertisement information to the information processing device. Theinformation processing device is configured to receive the advertisementinformation sent from the management device, and output theadvertisement information to the output device, when the mobile objectis present at the particular location. The output device is configuredto obtain the advertisement information generated from the informationprocessing device, and output the advertisement information toward anoutside of the mobile object, when the mobile object is present at theparticular location.

The management device of the advertisement presentation system sends aplurality of items of ordering information each including locationinformation indicating a location at which advertising is performed, toeach of the ordering devices. Then, each of the ordering devices obtainsthese items of ordering information sent from the managing device, andpresent the ordering information to the user. Then, each of the orderingdevices obtains bid information as a combination of the orderinginformation selected by the user from the ordering information, andprice information indicating a price for the ordering information, andsends the obtained bid information to the management device. Then, themanagement device specifies bid information of which the priceinformation indicates the highest price, out of the bid information sentfrom the ordering devices, as successful bid information, and obtainsadvertisement information which is sent from the ordering device thatsent the bid information corresponding to the successful bidinformation, and which is to be generated from the output device of themobile object scheduled to travel via the particular location. Then, themanagement device sends the advertisement information to the informationprocessing device. Then, the information processing device receives theadvertisement information sent from the management device, and outputsthe advertisement information to the output device, when the mobileobject is present at the particular location. Then, the output deviceobtains the advertisement information generated from the informationprocessing device, and outputs the advertisement information toward theoutside of the mobile object when the mobile object is present at theparticular location. Thus, it is possible to present advertisement fromthe mobile object, in view of the location where the advertisement ispresented. Also, since an auction is held for the location whereadvertising is performed, a management organization, etc. of the mobileobject can gain larger advertisement revenue. Also, when an advertiserwishes to place an advertisement directed at limited targets at aparticular location during a particular time slot, efficient advertisingcan be performed by using a plurality of mobile objects traveling viathe particular location during the particular time slot.

In the advertisement presentation system according to the first aspectof the present disclosure, the related information may be information inwhich the attribute information, the location information, and time slotinformation indicating a time slot during which the people having theattributes are present at the location, are related to each other inadvance. The management device may be configured to obtain advertisementinformation to be generated from the output device of the mobile objectscheduled to travel via a particular location during a particular timeslot, based on the related information, and send the advertisementinformation to the information processing device. The informationprocessing device may be configured to receive the advertisementinformation sent from the management device, and output theadvertisement information to the output device, when the mobile objectis present at the particular location during the particular time slot.The output device may be configured to obtain the advertisementinformation generated from the information processing device, and outputthe advertisement information toward the outside of the mobile object,when the mobile object is present at the particular location during theparticular time slot. Thus, the advertisement information is generatedfrom the output device of the mobile object at the location where thereare many people having attributes suited for the advertisement;therefore, the advertising effect due to the advertisement can beenhanced.

In the advertisement presentation system according to the second aspectof the present disclosure, the management device may be configured tosend the items of ordering information further including time slotinformation indicating a time slot during which advertising isperformed, to each of the ordering devices. The management device may beconfigured to obtain advertisement information to be generated from theoutput device of the mobile object that is scheduled to travel via aparticular location during a particular time slot, and send theadvertisement information to the information processing device. Theinformation processing device may be configured to receive theadvertisement information sent from the management device, and outputthe advertisement information to the output device, when the mobileobject is present at the particular location during the particular timeslot. The output device may be configured to obtain the advertisementinformation generated from the information processing device, and outputthe advertisement information toward the outside of the mobile object,when the mobile object is present at the particular location during theparticular time slot. Thus, the advertisement information is generatedfrom the output device of the mobile object at the location during thetime slot suitable for the advertisement; therefore, the advertisingeffect due to the advertisement can be enhanced. Also, the user canselect the location and time slot of the advertisement.

In the advertisement presentation system as described above, themanagement device may be configured to send list information including aplurality of items of advertisement candidate information to which thelocation information and the time slot information are related, to theinformation processing device. The information processing device may beconfigured to receive the list information sent from the managementdevice, and present the list information to an occupant of the mobileobject. The information processing device may be configured to obtainselection information indicating one of the items of advertisementcandidate information selected by the occupant, from the listinformation, and send the obtained selection information to themanagement device. The management device may be configured to receivethe selection information sent from the information processing device,obtain advertisement information corresponding to the received selectioninformation, and send the advertisement information to the informationprocessing device. The information processing device may be configuredto receive the advertisement information sent from the managementdevice, and output the advertisement information to the output device.The output device may be configured to obtain the advertisementinformation generated from the information processing device, and outputthe advertisement information toward the outside of the mobile object.Thus, when two or more mobile objects are requested to travel via alocation where there are many targets of advertisement, the number ofthe mobile objects passing the particular location can be increased byincreasing the advertisement rate, for example. Also, the mobile objectside is also able to select one from two or more traveling routes; thus,even when the mobile object cannot travel along a traveling route thatoffers a high advertisement rate, because of a traffic jam, for example,the mobile object side can gain an advertisement rate, though it issmall, by traveling along a different traveling route.

In the advertisement presentation system as described above, theinformation processing device may be configured to obtain track recordinformation as a traveling route representing a series of positioninformation of the mobile object when the advertisement information isgenerated from the output device toward the outside of the mobileobject, and send the track record information obtained, to themanagement device. The management device may be configured to receivethe track record information sent from the information processingdevice. Thus, it is possible to confirm that the advertisementinformation was generated from the mobile object at the particularlocation.

In the advertisement presentation system as described above, theinformation processing device may be configured to send a scheduledtraveling route of the mobile object to the management device. Themanagement device may be configured to receive the scheduled travelingroute sent from the information processing device, obtain advertisementinformation to be generated from the output device of the mobile object,according to the scheduled traveling route, and send the advertisementinformation to the information processing device.

In the advertisement presentation system as described above, themanagement device may be configured to send the advertisementinformation to each of a plurality of the information processing devicesincluding a first information processing device and a second informationprocessing device. When a first mobile object is present at a particularlocation, the first information processing device may be configured tooutput the advertisement information to a first output device providedon the first mobile object. When a second mobile object is present atthe particular location, at a time corresponding to a time at which thefirst information processing device outputs the advertisementinformation to the first output device, the second informationprocessing device may be configured to output the advertisementinformation to a second output device provided on the second mobileobject.

In the advertisement presentation system as described above, theadvertisement information may be moving image information, and themanagement device may be configured to send the advertisementinformation to each of a plurality of the information processing devicesincluding a first information processing device and a second informationprocessing device. When a first mobile object is present at a particularlocation, the first information processing device may be configured tooutput a first-clock-time image as a first part of the advertisementinformation, to a first output device provided on the first mobileobject. When a second mobile object is present at the particularlocation, the second information processing device may be configured tooutput a second-clock-time image as a second part of the advertisementinformation, to a second output device provided on the second mobileobject.

In the advertisement presentation system as described above, themanagement device may be configured to send the advertisementinformation to each of a plurality of the information processing devicesincluding a first information processing device and a second informationprocessing device. When a first mobile object is present at a particularlocation, the first information processing device may be configured tooutput first advertisement information to a first output device providedon the first mobile object. When a second object is present at theparticular location, the second information processing device may beconfigured to output second advertisement information to a second outputdevice provided on the second mobile object.

An advertisement presenting method according to a third aspect of thepresent disclosure is executed by an advertisement presentation systemincluding an output device provided on a mobile object, an informationprocessing device, and a management device. The advertisement presentingmethod includes: causing the management device to obtain advertisementinformation to be generated from the output device of the mobile objectthat is scheduled to travel via a particular location, based on relatedinformation in which attribute information indicating attributes ofpeople and location information indicating a location at which thepeople having the attributes are present are related to each other inadvance, and send the advertisement information to the informationprocessing device, causing the information processing device to receivethe advertisement information sent from the management device, andoutput the advertisement information to the output device, when themobile object is present at the particular location, and causing theoutput device to obtain the advertisement information generated from theinformation processing device, and output the advertisement informationtoward an outside of the mobile object, when the mobile object ispresent at the particular location.

An advertisement presenting method according to a fourth aspect of thepresent disclosure is executed by an advertisement presentation systemincluding an output device provided on a mobile object, an informationprocessing device, and a management device. The advertisement presentingmethod includes: causing the management device to send a plurality ofitems of ordering information each including location informationindicating a location at which advertising is performed, to each of theordering devices, causing each of the ordering devices to obtain theitems of ordering information sent from the management device, andpresent the items of ordering information to a user, causing each of theordering devices to obtain bid information as a combination of one ofthe items of ordering information selected by the user, and priceinformation indicating a price for the selected item of orderinginformation, and send the bid information obtained, to the managementdevice, and causing the management device to specify bid information ofwhich the price information indicates the highest price, out of the bidinformation sent from the ordering devices, as successful bidinformation, and obtain advertisement information sent from one of theordering devices which sent the bid information corresponding to thesuccessful bid information. The advertisement information indicates anadvertisement to be generated from the output device of the mobileobject scheduled to travel via a particular location. The advertisementpresenting method further includes: causing the management device tosend the advertisement information to the information processing device,causing the information processing device to receive the advertisementinformation sent from the management device, and output theadvertisement information to the output device, when the mobile objectis present at the particular location, and causing the output device toobtain the advertisement information generated from the informationprocessing device, and output the advertisement information toward anoutside of the mobile object, when the mobile object is present at theparticular location.

As described above, the present disclosure provides an advantageouseffect of presenting an advertisement from a mobile object, in view ofthe location where the advertisement is presented.

BRIEF DESCRIPTION OF THE DRAWINGS

Features, advantages, and technical and industrial significance ofexemplary embodiments of the present disclosure will be described belowwith reference to the accompanying drawings, in which like signs denotelike elements, and wherein:

FIG. 1 is a view useful for describing the summary of embodiments of thepresent disclosure;

FIG. 2 is a schematic block diagram of an advertisement presentationsystem according to a first embodiment;

FIG. 3 is a view showing one example of related information;

FIG. 4 is a view showing one example of information used for generatingthe related information;

FIG. 5 is a view showing one example of advertisement information foreach set of attributes of people;

FIG. 6 is a view showing an example of the configuration of a computerof an information processing device that constitutes the advertisementpresentation system;

FIG. 7 is a view showing an example of the configuration of a computerof a management server that constitutes the advertisement presentationsystem;

FIG. 8 is an explanatory view useful for describing an example ofoperation of the advertisement presentation system of the firstembodiment;

FIG. 9 is a view showing one example of a sequence executed by theadvertisement presentation system of the first embodiment;

FIG. 10 is an explanatory view showing one example of advertisementcandidate information;

FIG. 11 is a schematic block diagram of an advertisement presentationsystem according to a second embodiment;

FIG. 12 is a view showing one example of ordering information;

FIG. 13 is a view showing one example of a sequence executed by theadvertisement presentation system of the second embodiment;

FIG. 14 is an explanatory view useful for describing an example ofoperation of the advertisement presentation system of the secondembodiment;

FIG. 15 is a view useful for describing an effect of the embodiment;

FIG. 16 is a view showing a modified example of the embodiment; and

FIG. 17 is a view showing a modified example of the embodiment.

DETAILED DESCRIPTION OF EMBODIMENTS

An advertisement presentation system of one embodiment will be describedwith reference to the drawings.

FIG. 1 is an explanatory view useful for describing the summary of thisembodiment. As shown in FIG. 1, an output device 124 for outputtingadvertisement information is provided on a side face of a body of avehicle 12 as one example of a mobile object. Advertisement informationas shown in FIG. 1 is generated from the output device 124. The vehicle12 travels while outputting the advertisement information from theoutput device 124. The advertisement information generated from theoutput device 124 catches the eyes of people present outside the vehicle12, and is thus expected to have an advertising effect owing to thisform.

FIG. 2 is a block diagram showing one example of the configuration ofthe advertisement presentation system 10 according to this embodiment.As shown in FIG. 2, the advertisement presentation system 10 has amanagement server 11, and a plurality of vehicles 12A, 12B, 12C, . . . .The management server 11 is connected to the vehicles 12A, 12B, 12C, . .. , via a given communicating means 19. While only the vehicles 12A,12B, 12C are illustrated in FIG. 2 as the above-mentioned plurality ofvehicles, there are actually supposed to be much more vehicles. In thefollowing description, A, B, or C will not be attached to the numeral ofeach reference sign in the cases other than the case where the referencesign designates each part included in a particular vehicle. For example,the vehicle will be called “vehicle 12”, in the cases other than thecase where a particular vehicle is referred to.

As shown in FIG. 2, the management server 11 functionally includes arelated information storage unit 110, advertisement information storageunit 111, management server controller 112, and track record informationstorage unit 113.

The related information storage unit 110 stores related information inwhich attribute information of people, location information indicating alocation where the people having attributes corresponding to theattribute information are present, and time slot information indicatinga time slot during which the people having the attributes correspondingto the attribute information are present at the location, are related toeach other in advance. The attribute information of people includes, forexample, the gender, age, etc. of the people. As the locationinformation, locations, such as “Shibuya”, and “Omotesando”, areincluded. In this connection, information, such as the latitude andlongitude, may be adopted as the location information. The locationinformation may be more detailed information, such as “scramble crossingin Shibuya”.

FIG. 3 shows one example of the related information stored in therelated information storage unit 110. For example, the relatedinformation is stored in the form of a table, as shown in FIG. 3. In thetable shown in FIG. 3, the attribute information of people, locationinformation, time slot information, and predicted number of people,which are associated with each other, are stored in the table shown inFIG. 3. The predicted number of people may be replaced with anotherindex, such as a score.

The related information as shown in FIG. 3 is created in advance frominformation as indicated in in FIG. 4, for example, The information ofFIG. 4 has an ID for identifying each person, attribute information ofthe person concerned, location information, and time slot information,which are associated with each other. One example of the informationindicates that a person having ID “00001” is a “male” in his “20s”, whowas present in “Shibuya” between 13:00 and 14:00 on Jan. 20 (Sun.),2020. This type of information is collected from a portable terminalcarried by the person.

The advertisement information storage unit 111 stores advertisementinformation to be generated from the output device 124 of the vehicle12. FIG. 5 shows one example of advertisement information stored in theadvertisement information storage unit 111. The advertisementinformation is stored in the form of a table, as shown in FIG. 5, forexample. In the table shown in FIG. 5, attribute information of people,advertisement information, advertisement rate information, which areassociated with each other, are stored. For example, advertisementinformation “XXX” indicated in FIG. 5 is directed at males in their 20s,and its advertisement rate is “AAA”.

The management server controller 112 obtains a scheduled traveling routesent from the vehicle 12, and time slot information indicating a timeslot during which the vehicle 12 will travel on the scheduled travelingroute. Then, the management server controller 112 obtains advertisementinformation stored in the advertisement information storage unit 111,according to the scheduled traveling route of the vehicle 12, referringto the related information stored in the related information storageunit 110. Then, the management server controller 112 sends the obtainedadvertisement information to an information processing device 120 of thevehicle 12. More detailed processing of the management server controller112 will be described later.

The track record information storage unit 113 stores informationindicating a traveling route on which the vehicle 12 actually travelledwhile outputting advertisement information, and the time slot oftraveling, as track record information. The track record information ofeach vehicle stored in the track record information storage unit 113 isused for payment of the advertisement rate.

The configuration of the vehicle 12A is substantially identical withthose of the vehicles 12B, 12C; therefore, only the configuration of thevehicle 12A will be described below.

As shown in FIG. 2, the vehicle 12A includes an information processingdevice 120A, display device 121A, input device 122A, GPS 123A, andoutput device 124A. The information processing device 120A may be adevice installed on the vehicle 12A, or a portable terminal, or thelike, present in the vehicle 12A.

The information processing device 120A sends and receives information toand from the management server 11, and causes the output device 124A tooutput advertisement information. The information processing device 120Afunctionally includes a controller 127A, as shown in FIG. 2.

The controller 127A transfers information among the management server11, display device 121A, input device 122A, GPS 123A, and output device124A.

The display device 121A outputs information to an occupant of thevehicle 12A. For example, a display, or the like, may be adopted as thedisplay device 121A.

The input device 122A accepts information entered by the occupant of thevehicle 12A. For example, a numeric keypad of push button type, touchpad, or the like, may be adopted as the input device 122A.

The GPS 123A sequentially obtains position information indicating theposition of the vehicle 12A.

The output device 124A outputs advertisement information sent from themanagement server 11, toward the outside of the vehicle 12A. Forexample, a display, or the like, may be adopted as the output device124A.

The information processing device 120A of the vehicle 12A can beprovided by a computer as shown in FIG. 6, for example. The computer asshown in FIG. 6 includes a central processing unit (CPU) 130A, a memory130B as a temporary storage area, and a non-volatile storage unit 130C.The computer also includes an input-output interface (I/F) 130D to whichthe display device 121A, input device 122A, GPS 123A, and output device124A are connected, and a read/write (R/W) unit 130E that controlsreading and writing of data from/into a recording medium 130H. Thecomputer further includes a network interface (I/F) 130F connected to anetwork, such as the Internet. The CPU 130A, memory 130B, storage unit130C, input-output I/F 130D, R/W unit 130E, and network I/F 130F areconnected to each other via a bus 130G.

The storage unit 130C can be provided by a hard disk drive (HDD), solidstate drive (SSD), flash memory, or the like. Programs for achievingfunctions of the information processing device 120A as a computer arestored in the storage unit 130C as a storage medium. The CPU 130A readsa program from the storage unit 130C, develops the program on the memory130B, and sequentially executes process steps included in the program.

The management server 11 can be provided by a computer as shown in FIG.7. The computer as shown in FIG. 7 includes a CPU 18A, a memory 18B as atemporary storage area, and a non-volatile storage unit 18C. Thecomputer also includes an input-output interface (I/F) 18D to which thedisplay device 121A, input device 122A, GPS 123A, and output device 124Aare connected, and a read/write (R/W) unit 18E that controls reading andwriting of data from and into a recording medium 18H. The computerfurther includes a network interface (I/F) 18F connected to a network,such as the Internet. The CPU 18A, memory 18B, storage unit 18C,input-output I/F 18D, R/W unit 18E, and network I/F 18F are connected toeach other via a bus 18G.

The storage unit 18C can be provided by a hard disk drive (HDD), solidstate drive (SSD), flash memory, or the like. In the storage unit 18C asa storage medium, programs for causing the management server 11 tofunction as a computer are stored. The CPU 18A reads a program from thestorage unit 18C, develops the program on the memory 18B, andsequentially executes process steps included in the program.

Next, the operation of the advertisement presentation system 10 of theembodiment will be described. In the following, the case where thevehicle 12A is a taxi will be described by way of example.

As shown in FIG. 8, a scene S1 where a passenger P gets in the vehicle12A, which is a taxi, is assumed. In this case, a driver D of thevehicle 12A finds out a destination from the passenger P, and entersinformation indicating the destination into a car navigation system (notshown). The car navigation system (not shown) generates a scheduledtraveling route from the current position to the destination, and timeslot information indicating a time slot during which the vehicle 12travels on the scheduled traveling route, based on the informationindicating the destination. Then, a sequence shown in FIG. 9 isexecuted.

In step S100, the controller 127A of the information processing device120A obtains position information indicating the current position of thevehicle 12A obtained by the GPS 123A, scheduled traveling routegenerated by the car navigation system, and time slot informationindicating a time slot during which the vehicle 12A travels on thescheduled traveling route.

In step S102, the controller 127A of the information processing device120A sends the current position information of the vehicle 12A,scheduled traveling route, and time slot information obtained in stepS100, to the management server 11.

In step S103, the management server controller 112 of the managementserver 11 receives the current position information of the vehicle 12A,scheduled traveling route, and time slot information sent from theinformation processing device 120A in step S102.

Then, in step S104, the management server controller 112 setsadvertisement candidate information according to the current positioninformation of the vehicle 12A, scheduled traveling route of the vehicle12A, and time slot information received in step S103.

More specifically, the management server controller 112 setsadvertisement candidate information to be generated at a location in thevicinity of the current position information of the vehicle 12A and thescheduled traveling route of the vehicle 12A, from among theadvertisement information stored in the advertisement informationstorage unit 111. For example, the location in the vicinity means alocation that falls within a range of a predetermined distance from thecurrent position information of the vehicle 12A and the scheduledtraveling route of the vehicle 12A.

For example, the case where the current position information of thevehicle is “Roppongi”, the destination is “Shinjuku”, and “Shibuya” and“Omotesando” exist within a range of a predetermined distance from thescheduled traveling route, will be considered. In the case where thevehicle travels via “Shibuya”, the scheduled time slot during which thevehicle passes “Shibuya” is “13:00-14:00” on “Sunday”. In the case wherethe vehicle travels via “Omotesando”, the scheduled time slot duringwhich the vehicle passes “Omotesando” is also “13:00-14:00” on “Sunday”.

In this case, in step S104, the management server controller 112 setsadvertisement information “XXX” directed at “males in 20s”, out of theadvertisement information of FIG. 5, as advertisement candidateinformation, since the predicted number of people “3,500” in the rowhaving “males in 20s”, out of the related information of FIG. 3, isequal to or larger than a preset threshold value.

Also, in step S104, the management server controller 112 setsadvertisement information “WWW” directed at “females in 20s”, out of theadvertisement information of FIG. 5, as advertisement candidateinformation, since the predicted number of people “4,000” in the rowhaving “females in 20s”, out of the related information of FIG. 3, isequal to or larger than a preset threshold value.

In step S106, the management server controller 112 sends listinformation as a list of a plurality of items of advertisement candidateinformation obtained in step S104, to the information processing device120A.

In step S107, the controller 127A of the information processing device120A receives the list information sent from the management server 11 instep S106.

Then, in step S108, the controller 127A causes the display device 121Ato display the list information received in step S107, so as to presentthe list information to the driver D as an occupant of the vehicle.

FIG. 10 shows an example of the list information. As shown in FIG. 10,in the list information, the location information, time slotinformation, advertisement candidate information, and advertisement rateinformation are related to each other.

The driver D as an occupant of the vehicle 12A checks the listinformation. Then, the driver D says “I will charge you less if wetravel via Shibuya”, to the passenger P, as shown in the scene S1 ofFIG. 8, for example. For example, when the advertisement candidateinformation “XXX” shown in FIG. 10 is generated from the output device124A at “Shibuya”, the advertisement rate “AAA” is paid to a taxicompany as an owner of the information processing device 120A or outputdevice 124A of the vehicle 12A; therefore, the taxi fare can be reducedaccording to the advertisement rate “AAA”.

When the driver D gains an agreement about traveling via “Shibuya” fromthe passenger P, the driver D selects one or more items of advertisementcandidate information to be advertised while the vehicle is passing“Shibuya”, from the list information. For example, when the input device122A is a touch panel, the driver D touches and selects advertisementcandidate information corresponding to “Shibuya”, from among the listinformation displayed.

In step S110, the controller 127A accepts selection informationindicating the advertisement candidate information selected by theoccupant of the vehicle 12A.

In step S112, the controller 127A sends the selection informationaccepted in step S110, to the management server 11.

In step S113, the management server controller 112 receives theselection information sent from the information processing device 120Ain step S112.

Then, in step S114, the management server controller 112 obtainsadvertisement information corresponding to the selection informationreceived in step S113, from the advertisement information storage unit111. The advertisement information is image or video information. Theadvertisement information may be voice information.

In step S116, the management server controller 112 sends theadvertisement information obtained in step S114, to the informationprocessing device 120A. As a result, the advertisement information “XXX”directed at “males in 20s” is sent to the information processing device120A of the vehicle 12A that is scheduled to travel via “Shibuya” as aparticular location.

In step S117, the controller 127A receives the advertisement informationsent from the management server 11 in step S116.

Then, in step S118, the controller 127A outputs the advertisementinformation obtained in step S117 to the output device 124A, when thevehicle 12A is present at the particular location during the particulartime slot. More specifically, when the position information sequentiallyobtained by the GPS 123A of the vehicle 12A lies within a range of theparticular location, and it is within the particular time slot, thecontroller 127A controls the output device 124A so that theadvertisement information received in step S117 is generated from theoutput device 124A.

The output device 124A obtains the advertisement information generatedfrom the information processing device 120A, and outputs theadvertisement information toward the outside of the vehicle 12A when thevehicle 12A is present at the particular location during the particulartime slot. Thus, as shown in a scene S2 of FIG. 8, the advertisementinformation “XXX” directed at “males in 20s” is generated from theoutput device 124A of the vehicle 12A, at “Shibuya”, during“13:00-14:00” on “Sunday”.

In step S120, the controller 127A of the information processing device120A obtains a traveling route representing a series of positioninformation of the vehicle 12A while the advertisement information isgenerated from the output device 124A to the outside of the vehicle 12A,from the GPS 123A. Then, the controller 127A sends track recordinformation as a combination of the time slot during which the vehicle12A traveled while outputting the advertisement information, and thetraveling route taken by the vehicle 12A, to the management server 11.

In step S122, the management server controller 112 of the managementserver 11 receives the track record information sent from theinformation processing device 120A in step S120, and stores theinformation in the track record information storage unit 113.

The track record information of each vehicle stored in the track recordinformation storage unit 113 is used at the time of payment of theadvertisement rate to the taxi company.

As described above, the management server of the advertisementpresentation system according to this embodiment obtains advertisementinformation to be generated from the output device of the vehicle thatis scheduled to travel via a particular location, based on the relatedinformation in which the attribute information indicating attributes ofpeople and the location information indicating a location at which thepeople having the attributes are present are related to each other inadvance. The management server sends the advertisement information tothe information processing device. Then, the information processingdevice receives the advertisement information sent from the managementserver, and outputs the advertisement information to the output device,when the vehicle is present at the particular location. Then, the outputdevice receives the advertisement information generated from theinformation processing device, and outputs the advertisement informationtoward the outside of the vehicle, when the vehicle is present at theparticular location. Thus, it is possible to present an advertisementfrom the vehicle, in view of the location at which the advertisement ispresented. Since the advertisement information is generated from theoutput device of the vehicle, at the location with many people havingthe attributes suited for the advertisement, the advertising effect dueto the advertisement can be enhanced.

Also, the management server of the advertisement presentation systemaccording to this embodiment obtains advertisement information to begenerated from the output device of the vehicle that is scheduled totravel via the particular location during the particular time slot,based on the related information in which the attribute informationindicating attributes of people, location information indicating alocation at which the people having the attributes are present, and timeslot information during which the people having the attributes arepresent at the location are related to each other in advance. Then, themanagement server sends the obtained advertisement information to theinformation processing device. Then, the information processing devicereceives the advertisement information sent from the management server,and outputs the advertisement information to the output device, when thevehicle is present at the particular location during the particular timeslot. Then, the output device receives the advertisement informationgenerated from the information processing device, and outputs theadvertisement information toward the outside of the vehicle, when thevehicle is present at the particular location during the particular timeslot. Thus, the advertisement information is generated from the outputdevice of the vehicle, at a location during a time slot where there aremany people having attributes suited for the advertisement; therefore,the advertising effect due to the advertisement is enhanced. Morespecifically, in view of the time slot and location where there are manypeople having certain attributes, it is possible to cause the vehicle tooutput advertisement information directed at students, on a route toschool during a time slot in which the students go home, for example.

Next, a second embodiment will be described. An advertisementpresentation system of the second embodiment is different from that ofthe first embodiment in that the location and time slot whereadvertisement information is presented are auctioned, and theadvertisement rate is determined according to the auction.

Advertising at a location congested with people is considered to have ahigh advertising effect or effect of publicity. Thus, the advertisementrate for advertisement information generated from the output device ofthe vehicle is considered to be different depending on the time slot andthe location.

Thus, the advertisement presentation system of the second embodimentdetermines the advertisement rate of advertisement information byauction, according to the time slot and location where the advertisementinformation is generated from the vehicle.

FIG. 11 is a block diagram showing one example of the configuration ofan advertisement presentation system 210 according to the secondembodiment. As shown in FIG. 11, the advertisement presentation system210 includes a management server 211, a plurality of vehicles 12A, 12B,12C, . . . , and a plurality of ordering terminals 14A, 14B, 14C, . . .as one example of ordering devices. The management server 211, vehicles12A, 12B, 12C, . . . , and ordering terminals 14A, 14B, 14C, . . . areconnected to each other via a given communicating means 19. While onlythe ordering terminals 14A, 14B, 14C are illustrated as a plurality ofordering terminals in FIG. 11, there are actually supposed to be muchmore ordering terminals.

As shown in FIG. 11, the management server 211 functionally includes anordering information storage unit 212, advertisement information storageunit 111, management server controller 112, and track record informationstorage unit 113.

The ordering information storage unit 212 stores a plurality of items ofordering information in which time slot information and locationinformation are related to each other. The time slot informationrepresents a time slot during which advertisement information isgenerated from the output device of the vehicle. Also, the locationinformation represents a location at which advertisement information isgenerated from the output device of the vehicle.

FIG. 12 shows one example of ordering information stored in the orderinginformation storage unit 212. For example, the ordering information isstored in the form of a table, as shown in FIG. 12. In the table shownin FIG. 12, the location information, time slot information, andadvertisement rate information, which are associated with each other,are stored. The location information and time slot information may notbe associated with the advertisement rate information.

The management server controller 112 presents the ordering informationto the ordering terminals 14A, 14B, 14C, . . . , and auctions the timeslot and location for advertisement generated from the vehicle. Detailedprocessing of the management server controller 112 will be describedlater.

Since the configuration of the ordering terminal 14A is substantiallyidentical with those of the other ordering terminals 14B, 14C, theconfiguration of only the ordering terminal 14A will be described below.

As shown in FIG. 11, the ordering terminal 14A functionally includes aterminal control device 140A, display device 141A, and input device142A.

The terminal control device 140A transfers information between thedisplay device 141A and the input device 142A.

The display device 141A outputs information to a user who operates theordering terminal 14A. For example, a display, or the like, may beadopted as the display device 141A.

The input device 142A accepts information entered by the user whooperates the ordering terminal 14A. For example, a numeric keypad ofpush button type, touch pad, or the like, may be adopted as the inputdevice 142A.

The terminal control device 140A may be provided by a computer as shownin FIG. 7, for example.

Next, the operation of the advertisement presentation system 210 of thesecond embodiment will be described. When the advertisement presentationsystem 210 is activated, a sequence shown in FIG. 13 is executed.

In step S200, the management server controller 112 of the managementserver 11 reads a plurality of items of ordering information from theordering information storage unit 212, and sends the read items ofordering information, to each of the ordering terminals 14A, 14B, 14C, .. . .

In step S202, a terminal controller 143A of the terminal control device140A of the ordering terminal 14A, as one of the ordering terminals 14A,14B, 14C, . . . , receives the plural items of ordering information sentfrom the management server 11 in step S200.

In step S204, the terminal controller 143A causes the display device141A to display the plural items of ordering information received instep S202, so as to present the ordering information to the user.

For example, as shown in a scene S3 of FIG. 14, a plurality of items ofordering information is sent from the management server 211 to theordering terminal 14A, and the ordering information is presented to auser U.

Then, the user U checks the plural items of ordering information, asshown in a scene S3 of FIG. 14, and enters bid information that is acombination of a particular item of ordering information and priceinformation indicating a price for the ordering information, via theinput device 142A.

In step S206, the terminal controller 143A obtains the bid informationas a combination of the ordering information selected by the user, fromthe plural items of ordering information presented in step S204, andprice information indicating the price for the ordering information. Thebid information includes the ordering information selected by the user,and the price information indicating the price for the orderinginformation. The price information is set by the user. For example, thebid information includes time slot information and location information,such as “13:00-14:00, Shibuya”, and price information “AAA1 yen”.

In step S208, the terminal controller 143A sends the bid informationobtained in step S206 to the management server 11.

In step S210, the management server controller 112 of the managementserver 11 receives the bid information sent from each of the orderingterminals 14A, 14B, 14C, . . . .

In step S212, the management server controller 112 specifies the bidinformation of which the price information indicates the highest price,for an advertisement corresponding to a particular time slot and aparticular location, out of the bid information sent from each of theordering terminals 14A, 14B, 14C, . . . , as successful bid information.For example, where difference prices are presented from the respectiveordering terminals 14A, 14B, 14C, . . . , with respect to “13:00-14:00,Shibuya”, the bid information corresponding to the highest price isspecified as successful bid information.

In step S214, the management server controller 112 sends notificationinformation indicating a notice of successful bid, to the orderingterminal corresponding to the bid information specified as thesuccessful bid information in step S212. Here, it is assumed that theuser operating the ordering terminal 14A won the bid for theadvertisement in “13:00-14:00, Shibuya”.

In step S216, the terminal controller 143A of the ordering terminal 14Areceives the notification information sent in step S214.

The user who operates the ordering terminal 14A confirms that he/she wonthe bid for a right to place an advertisement in “13:00-14:00, Shibuya”,and enters advertisement information to be placed for advertising in“13:00-14:00, Shibuya”, into the ordering terminal 14A. Theadvertisement information to be placed for advertising in “13:00-14:00,Shibuya” may be stored in advance in a certain storage unit (not shown)within the ordering terminal 14A.

In step S218, the terminal controller 143A of the ordering terminal 14Aobtains the advertisement information to be placed for advertising in“13:00-14:00,

Shibuya”.

In step S220, the terminal controller 143A of the ordering terminal 14Asends the advertisement information obtained in step S218 to themanagement server 11.

In step S222, the management server controller 112 of the managementserver 11 receives the advertisement information sent in step S220.

In step S224, the management server controller 112 sets the priceinformation of the successful bid information specified in step S212, asadvertisement rate information indicating the advertisement rate of theadvertisement information received in step S222. Then, the managementserver controller 112 stores a combination of the advertisementinformation received in step S222 and the advertisement rateinformation, in the advertisement information storage unit 111.

The advertisement information stored in the advertisement informationstorage unit 111 is set as advertisement information to be generatedfrom the output device of the vehicle. Then, the management servercontroller 112 of the management server 11 outputs the advertisementinformation stored in the advertisement information storage unit 111, tothe information processing device 120A of the vehicle 12A, as in thefirst embodiment. As a result, the advertisement information of theordering terminal 14A is generated from the output device 124A of thevehicle 12A in “13:00-14:00, Shibuya”, as shown in a scene S4 of FIG.14.

As described above, the management server of the advertisementpresentation system according to the second embodiment sends a pluralityof items of ordering information each including location informationindicating a location where advertising is performed, to each of aplurality of ordering terminals. Then, each of the ordering terminalsobtains the items of ordering information sent from the managementserver, presents the ordering information to the user, and obtains bidinformation as a combination of the ordering information selected by theuser, from the items of ordering information, and price informationindicating a price for the selected ordering information. Then, theordering terminal sends the obtained bid information to the managementserver. Then, the management server specifies the bid information ofwhich the price information indicates the highest price, out of the bidinformation sent from the respective ordering terminals, as successfulbid information, and obtains advertisement information which is sentfrom the ordering terminal that sent the bid information correspondingto the successful bid information, and which is to be generated from theoutput device of the vehicle scheduled to travel via a particularlocation. Then, the management server sends the advertisementinformation to the information processing device of the vehicle. Then,the information processing device of the vehicle receives theadvertisement information sent from the management server, and outputsthe advertisement information to the output device when the vehicle ispresent at the particular location. Then, the output device of thevehicle obtains the advertisement information generated from theinformation processing device, and outputs the advertisement informationtoward the outside of the vehicle, when the vehicle is present at theparticular location. Thus, it is possible to present the advertisementfrom the vehicle, in view of the location where the advertisement ispresented. Also, since an auction is held for the location whereadvertising is performed, a management organization, or the like, of thevehicle is able to gain increased advertising revenue.

As described above, according to this embodiment, when the vehicletravels along a traveling route R1, the transportation fee can bereduced by 5%, as compared with the case where the vehicle travels alonga traveling route R2, as shown in FIG. 15, for example. Also, accordingto this embodiment, it is possible to suggest two traveling routes,i.e., a traveling route that provides a large advertising effect with areduced transportation fee, though it takes increased time, and atraveling route that requires the shortest time, to a passenger, andhave the passenger select one of the traveling routes, for the purposeof reducing a burden on the passenger.

While the processing performed by each device in the above embodimentsis described as software processing performed by executing programs, itmay be processing performed by hardware, or may be processing performedby a combination of software and hardware. Also, programs stored in theROM may be stored in various storage media, and distributed.

Further, it is to be understood that an applicable embodiment of thepresent disclosure is not limited to the above embodiments, but may beembodied with various modifications, without departing from a gist ofthe present disclosure.

In the illustrated embodiments, advertisement information is simplygenerated from the output device 124A of the vehicle 12A. However, anapplicable embodiment of the present disclosure is not limited to thiscase. For example, as shown in FIG. 16, advertisement information mayinclude a QR code (registered trademark), or the like, and a discountcoupon can be obtained when the QR code (registered trademark) is readwith a portable terminal M.

Also, the same advertisement information may be generated at the sametime, from output devices of two or more vehicles present at the samelocation, for example. For example, as shown in FIG. 17, the managementserver 11 sends the same advertisement information to each of theinformation processing devices of the vehicles 12A, 12B, 12C. Then, whenthe vehicle 12A is present at a particular location, the informationprocessing device of the vehicle 12A, as one of the two or moreinformation processing devices, outputs advertisement information to theoutput device 124A provided on the vehicle 12A. Then, the informationprocessing device of the vehicle 12B, as one of the two or moreinformation processing devices, outputs the advertisement information tothe output device 124B provided on the vehicle 12B, when the vehicle 12Bis present at the particular location, at the time corresponding to thetime when the information processing device of the vehicle 12A outputsthe advertisement information to the output device 124A. Thus, it ispossible to present an advertisement with an impact on a person H, etc.present outside the vehicle, and thus enhance the advertising effect.

When the advertisement information is moving image information, forexample, images at respective points in time of the moving imageinformation may be generated from output devices of different vehicles.For example, as shown in FIG. 17, when a person H is present at acertain location, and advertisement information in the form of movingimage information is generated from a vehicle, the person H may not beable to see the moving image to the end because the vehicle goes away.Thus, after a certain portion of the moving image information isgenerated from a certain vehicle, the advertisement presentation systemcontrols each device, so that subsequent moving image information isgenerated from the following vehicle or vehicles. More specifically, theadvertisement presentation system specifies two or more vehiclestraveling substantially at the same time on the same route, and outputsadvertisement movies to the vehicles, with a time difference providedaccording to the traveling speed of each vehicle. In this case, as shownin FIG. 17, for example, when the vehicle 12A is present at a particularlocation, the information processing device of the vehicle 12A, as oneof the information processing devices of the vehicles 12A, 12B, 12C,outputs a first-clock-time image (for example, image of time t to t+3 ofthe moving image information), as a part of the advertisementinformation, to the output device 124A provided on the vehicle 12A.Then, when the vehicle 12B is present at the particular location, theinformation processing device of the vehicle 12B, as one of theinformation processing devices of the vehicles 12A, 12B, 12C, outputs asecond-clock-time image (for example, image of time t+4 to t+7 of themoving image information), as another part of the advertisementinformation, to the output device 124B provided on the vehicle 12B.Then, when the vehicle 12C is present at the particular location, theinformation processing device of the vehicle 12C outputs athird-clock-time image (for example, image of time t+8 to t+11 of themoving image information), as another part of the advertisementinformation, to the output device 124C provided on the vehicle 12C. Inthis manner, the person H present outside the vehicle can see theadvertisement information in the form of moving image information to theend, and the advertisement effect can be enhanced.

Also, for example, a series of items of advertisement informationrelated to a particular object may be generated from output devices oftwo or more vehicles. For example, as a series of items of advertisementinformation related to a certain sightseeing destination, advertisementinformation for introducing the sightseeing destination is generatedfrom an output device of a first vehicle, then advertisement informationfor introducing aircraft used when traveling toward the sightseeingdestination is generated from an output device of a second vehiclefollowing the first vehicle, and then advertisement information forintroducing accommodation at the sightseeing destination is generatedfrom an output device of a third vehicle following the second vehicle.In this case, as shown in FIG. 17, for example, when the vehicle 12A ispresent at a particular location, the information processing device ofthe vehicle 12A, as one of the information processing devices of thevehicles 12A, 12B, 12C, outputs a first item of advertisementinformation (e.g., advertisement information for introducing asightseeing destination), to the output device 124A provided on thevehicle 12A. Also, when the vehicle 12B is present at the particularlocation, the information processing device of the vehicle 12B, as oneof the information processing devices of the vehicles 12A, 12B, 12C,outputs a second item of advertisement information (e.g., advertisementinformation for introducing aircraft used for traveling toward thesightseeing destination), to the output device 124B provided on thevehicle 12B. Then, when the vehicle 12C is present at the particularlocation, the information processing device of the vehicle 12C outputs athird item of advertisement information (e.g., advertisement informationfor introducing accommodation at the sightseeing destination), to theoutput device 124C provided on the vehicle 12C. Further, advertisementinformation for introducing a travel agency may be generated from afurther following vehicle. In this manner, the person H present outsidethe vehicle can see the series of items of advertisement informationrelated to the particular object, and the advertising effect can beenhanced.

What is claimed is:
 1. An advertisement presentation system comprising:an output device provided on a mobile object; an information processingdevice; and a management device, wherein the management device isconfigured to obtain advertisement information to be generated from theoutput device of the mobile object that is scheduled to travel via aparticular location, based on related information in which attributeinformation indicating attributes of people and location informationindicating a location at which the people having the attributes arepresent are related to each other in advance, and send the advertisementinformation to the information processing device, the informationprocessing device is configured to receive the advertisement informationsent from the management device, and output the advertisementinformation to the output device, when the mobile object is present atthe particular location, and the output device is configured to obtainthe advertisement information generated from the information processingdevice, and output the advertisement information toward an outside ofthe mobile object, when the mobile object is present at the particularlocation.
 2. The advertisement presentation system according to claim 1,wherein: the related information comprises information in which theattribute information, the location information, and time slotinformation indicating a time slot during which the people having theattributes are present at the location, are related to each other inadvance; the management device is configured to obtain advertisementinformation to be generated from the output device of the mobile objectscheduled to travel via a particular location during a particular timeslot, based on the related information, and send the advertisementinformation to the information processing device; the informationprocessing device is configured to receive the advertisement informationsent from the management device, and output the advertisementinformation to the output device, when the mobile object is present atthe particular location during the particular time slot; and the outputdevice is configured to obtain the advertisement information generatedfrom the information processing device, and output the advertisementinformation toward the outside of the mobile object, when the mobileobject is present at the particular location during the particular timeslot.
 3. The advertisement presentation system according to claim 2,wherein: the management device is configured to send list informationincluding a plurality of items of advertisement candidate information towhich the location information and the time slot information arerelated, to the information processing device; the informationprocessing device is configured to receive the list information sentfrom the management device, and present the list information to anoccupant of the mobile object; the information processing device isconfigured to obtain selection information indicating one of the itemsof advertisement candidate information selected by the occupant, fromthe list information, and send the obtained selection information to themanagement device; the management device is configured to receive theselection information sent from the information processing device,obtain advertisement information corresponding to the received selectioninformation, and send the advertisement information to the informationprocessing device; the information processing device is configured toreceive the advertisement information sent from the management device,and output the advertisement information to the output device; and theoutput device is configured to obtain the advertisement informationgenerated from the information processing device, and output theadvertisement information toward the outside of the mobile object. 4.The advertisement presentation system according to claim 1, wherein: theinformation processing device is configured to obtain track recordinformation as a traveling route representing a series of positioninformation of the mobile object when the advertisement information isgenerated from the output device toward the outside of the mobileobject, and send the track record information obtained, to themanagement device; and the management device is configured to receivethe track record information sent from the information processingdevice.
 5. The advertisement presentation system according to claim 1,wherein: the information processing device is configured to send ascheduled traveling route of the mobile object to the management device;and the management device is configured to receive the scheduledtraveling route sent from the information processing device, obtainadvertisement information to be generated from the output device of themobile object, according to the scheduled traveling route, and send theadvertisement information to the information processing device.
 6. Theadvertisement presentation system according to claim 1, wherein: themanagement device is configured to send the advertisement information toeach of a plurality of the information processing devices including afirst information processing device and a second information processingdevice; when a first mobile object is present at a particular location,the first information processing device is configured to output theadvertisement information to a first output device provided on the firstmobile object; and when a second mobile object is present at theparticular location, at a time corresponding to a time at which thefirst information processing device outputs the advertisementinformation to the first output device, the second informationprocessing device is configured to output the advertisement informationto a second output device provided on the second mobile object.
 7. Theadvertisement presentation system according to claim 1, wherein: theadvertisement information comprises moving image information; themanagement device is configured to send the advertisement information toeach of a plurality of the information processing devices including afirst information processing device and a second information processingdevice; when a first mobile object is present at a particular location,the first information processing device is configured to output afirst-clock-time image as a first part of the advertisement information,to a first output device provided on the first mobile object; and when asecond mobile object is present at the particular location, the secondinformation processing device is configured to output asecond-clock-time image as a second part of the advertisementinformation, to a second output device provided on the second mobileobject.
 8. The advertisement presentation system according to claim 1,wherein: the management device is configured to send the advertisementinformation to each of a plurality of the information processing devicesincluding a first information processing device and a second informationprocessing device; when a first mobile object is present at a particularlocation, the first information processing device is configured tooutput first advertisement information to a first output device providedon the first mobile object; and when a second mobile object is presentat the particular location, the second information processing device isconfigured to output second advertisement information to a second outputdevice provided on the second mobile object.
 9. An advertisementpresentation system comprising: an output device provided on a mobileobject; an information processing device; a management device; and aplurality of ordering devices, wherein the management device isconfigured to send a plurality of items of ordering information eachincluding location information indicating a location at whichadvertising is performed, to each of the ordering devices, each of theordering devices is configured to obtain the items of orderinginformation sent from the management device, and present the items ofordering information to a user, each of the ordering devices isconfigured to obtain bid information as a combination of one of theitems of ordering information selected by the user, and priceinformation indicating a price for the selected item of orderinginformation, and send the bid information obtained, to the managementdevice, the management device is configured to specify bid informationof which the price information indicates the highest price, out of thebid information sent from the ordering devices, as successful bidinformation, and obtain advertisement information sent from one of theordering devices which sent the bid information corresponding to thesuccessful bid information, the advertisement information indicating anadvertisement to be generated from the output device of the mobileobject scheduled to travel via a particular location, the managementdevice being configured to send the advertisement information to theinformation processing device, the information processing device isconfigured to receive the advertisement information sent from themanagement device, and output the advertisement information to theoutput device, when the mobile object is present at the particularlocation, and the output device is configured to obtain theadvertisement information generated from the information processingdevice, and output the advertisement information toward an outside ofthe mobile object, when the mobile object is present at the particularlocation.
 10. The advertisement presentation system according to claim9, wherein the management device is configured to send the items ofordering information further including time slot information indicatinga time slot during which advertising is performed, to each of theordering devices; the management device is configured to obtainadvertisement information to be generated from the output device of themobile object that is scheduled to travel via a particular locationduring a particular time slot, and send the advertisement information tothe information processing device; the information processing device isconfigured to receive the advertisement information sent from themanagement device, and output the advertisement information to theoutput device, when the mobile object is present at the particularlocation during the particular time slot; and the output device isconfigured to obtain the advertisement information generated from theinformation processing device, and output the advertisement informationtoward the outside of the mobile object, when the mobile object ispresent at the particular location during the particular time slot. 11.The advertisement presentation system according to claim 10, wherein:the management device is configured to send list information including aplurality of items of advertisement candidate information to which thelocation information and the time slot information are related, to theinformation processing device; the information processing device isconfigured to receive the list information sent from the managementdevice, and present the list information to an occupant of the mobileobject; the information processing device is configured to obtainselection information indicating one of the items of advertisementcandidate information selected by the occupant, from the listinformation, and send the obtained selection information to themanagement device; the management device is configured to receive theselection information sent from the information processing device,obtain advertisement information corresponding to the received selectioninformation, and send the advertisement information to the informationprocessing device; the information processing device is configured toreceive the advertisement information sent from the management device,and output the advertisement information to the output device; and theoutput device is configured to obtain the advertisement informationgenerated from the information processing device, and output theadvertisement information toward the outside of the mobile object. 12.The advertisement presentation system according to claim 9, wherein: theinformation processing device is configured to obtain track recordinformation as a traveling route representing a series of positioninformation of the mobile object when the advertisement information isgenerated from the output device toward the outside of the mobileobject, and send the track record information obtained, to themanagement device; and the management device is configured to receivethe track record information sent from the information processingdevice.
 13. The advertisement presentation system according to claim 9,wherein: the information processing device is configured to send ascheduled traveling route of the mobile object to the management device;and the management device is configured to receive the scheduledtraveling route sent from the information processing device, obtainadvertisement information to be generated from the output device of themobile object, according to the scheduled traveling route, and send theadvertisement information to the information processing device.
 14. Theadvertisement presentation system according to claim 9, wherein: themanagement device is configured to send the advertisement information toeach of a plurality of the information processing devices including afirst information processing device and a second information processingdevice; when a first mobile object is present at a particular location,the first information processing device is configured to output theadvertisement information to a first output device provided on the firstmobile object; and when a second mobile object is present at theparticular location, at a time corresponding to a time at which thefirst information processing device outputs the advertisementinformation to the first output device, the second informationprocessing device is configured to output the advertisement informationto a second output device provided on the second mobile object.
 15. Theadvertisement presentation system according to claim 9, wherein: theadvertisement information comprises moving image information; themanagement device is configured to send the advertisement information toeach of a plurality of the information processing devices including afirst information processing device and a second information processingdevice; when a first mobile object is present at a particular location,the first information processing device is configured to output afirst-clock-time image as a first part of the advertisement information,to a first output device provided on the first mobile object; and when asecond mobile object is present at the particular location, the secondinformation processing device is configured to output asecond-clock-time image as a second part of the advertisementinformation, to a second output device provided on the second mobileobject.
 16. The advertisement presentation system according to claim 9,wherein: the management device is configured to send the advertisementinformation to each of a plurality of the information processing devicesincluding a first information processing device and a second informationprocessing device; when a first mobile object is present at a particularlocation, the first information processing device is configured tooutput first advertisement information to a first output device providedon the first mobile object; and when a second mobile object is presentat the particular location, the second information processing device isconfigured to output second advertisement information to a second outputdevice provided on the second mobile object.
 17. An advertisementpresenting method executed by an advertisement presentation systemincluding an output device provided on a mobile object, an informationprocessing device, and a management device, the advertisement presentingmethod comprising: causing the management device to obtain advertisementinformation to be generated from the output device of the mobile objectthat is scheduled to travel via a particular location, based on relatedinformation in which attribute information indicating attributes ofpeople and location information indicating a location at which thepeople having the attributes are present are related to each other inadvance, and send the advertisement information to the informationprocessing device; causing the information processing device to receivethe advertisement information sent from the management device, andoutput the advertisement information to the output device, when themobile object is present at the particular location; and causing theoutput device to obtain the advertisement information generated from theinformation processing device, and output the advertisement informationtoward an outside of the mobile object, when the mobile object ispresent at the particular location.
 18. An advertisement presentingmethod executed by an advertisement presentation system including anoutput device provided on a mobile object, an information processingdevice, a management device, and a plurality of ordering devices, theadvertisement presenting method comprising: causing the managementdevice to send a plurality of items of ordering information eachincluding location information indicating a location at whichadvertising is performed, to each of the ordering devices; causing eachof the ordering devices to obtain the items of ordering information sentfrom the management device, and present the items of orderinginformation to a user; causing each of the ordering devices to obtainbid information as a combination of one of the items of orderinginformation selected by the user, and price information indicating aprice for the selected item of ordering information, and send the bidinformation obtained, to the management device; causing the managementdevice to specify bid information of which the price informationindicates the highest price, out of the bid information sent from theordering devices, as successful bid information, and obtainadvertisement information sent from one of the ordering devices whichsent the bid information corresponding to the successful bidinformation, the advertisement information indicating an advertisementto be generated from the output device of the mobile object scheduled totravel via a particular location, the management device being caused tosend the advertisement information to the information processing device;causing the information processing device to receive the advertisementinformation sent from the management device, and output theadvertisement information to the output device, when the mobile objectis present at the particular location; and causing the output device toobtain the advertisement information generated from the informationprocessing device, and output the advertisement information toward anoutside of the mobile object, when the mobile object is present at theparticular location.